The Artist of Tiny Moving

Book of Lai

This is Lai

Raised in Penang and heavily influenced by cross eastern-european heritage culture of the old town.  Lai had a diploma in multimedia design, hence his obsession with art in technology. He later ventured as an illustrator, founded Studio Behind 90 and currently based in Kuala Lumpur.

He draws, he paints and he travels like crazy.

Personal Series

Tiny Living Space

Simple lifestyle is the source of happiness,
being simple is being free.

A two part toy that brings me two part joy.

Just ta small art toy production that brings art to life.

Commercial Series

Full Illustration

When he illustrate for Perodua, Cuckoo, Gamuda and more. – 2016 to 2018

and exclusively illustrate social media posts for a Cadbury Malaysia. – May to Dec 2018

His biggest project,

when he and his team completed themepark map illustrations. -April 2018

His proudest work,

the time where they completed
a huge 80 ft mural paint. – September 2018

There are more things

Up His Sleeves

Drawing cars

Illustrate joyful people

Malaysia Culture

Dinosaurs / Paleontology Illustration

"I can draw anything, or I will figure out how to."

Just the tip of the iceberg

He also founded an illustration studio

They use illustration to produce motion graphics, website design and more!

Follow his lastest work

Latest commercial work at Behance and personal work on Instagram.

Humble Brag


June 2018
World Illustration Award 2018
Category Winner
Semerset House, London

January 2018
The Asia Illustrations Annual Awards 2018 亞洲插畫年度大賞
Songshan Cultural and Creative Park, Taiwan

September 2017
Hey, I Am Here Group Exhibition
Alley Lab Johor Bahru, Malaysia

February 2017
MH370 Remembrance Event: Illustration Exhibition
Publika, Malaysia

April 2016
Black Room Art Exhibition
Medini Mall Legoland, Malaysia

October 2015
Genting 50 Wondrous Years Art Exhibition 2015
First World Indoor Theme Park, Genting Highland, Malaysia

February 2015
Asian Art Invitation in Seoul 2015
GyeongHuiGung, Annex Building of The Seoul Museum of Art.

April 2014
Asian Art Invitation in Seoul 2014
Seoul Museum of Art, Korea

If you need something drawn

Contact him at
lai (at)
03-7886 0887
A-1-2, Parklane Commercial Hub, Jalan 7/26, Kelana Jaya, 47301, Selangor, Malaysian

His Favorite Cafe ( In case of coffee appointment)
Bean Depot, Atria Mall, Malaysia.
Constant Garderner, Penang
He Ya Cafe, Kaoh Siung, Taiwan.

Behind Our Studio

Founded by Book of Lai in 2015 and currently based in Kuala Lumpur, Malaysia.

The studio who illustrate every forward thinking voices, vibrantly.

© 2022 Studio Behind Ninety Sdn Bhd

Business Inquiries

(60)3-7494 1137

A-1-2, Parklane Commercial Hub,
Jalan 7/26, Kelana Jaya, 47301,
Selangor, Malaysia