Mummylicious a mother’s day game

We have this amazing opportunity to work with First Avenue Penang on their Mother’s Day event. They needed something that can be share on facebook, and something customization.
So we came out with the mobile game that allows users to create cuztomize cakes for their mothers. The event was a success, we drew 30% more traffic to the mall that day with 40% gross in traffic of First Avenue facebook due to the marketing strategy with the mobile game.

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