An Illustration Studio Views on AI Art
The recent case involving Uniqlo Malaysia’s UT Me campaign with Oriental Kopi sparked a firestorm in our local creative circles. The collaboration was called out for featuring AI-generated art on their shirts, leading to public shaming of the brands for choosing an algorithm over a human illustrator especially given Oriental Kopi’s size. As a studio […]
One Year After the Joint Venture
It’s hard to believe it’s already been a year since Behind 90 officially embarked on a joint venture to form Studio Beyond. To call it merely a “transition” feels inadequate; it’s been an absolute transformation. When we signed the papers last year with our Hong Kong partners, I knew we were taking a huge step, […]
A Tiny Dream, Actually Moving
Just wanna journal about my personal art Tiny Moving Place as an individual artist (Book of Lai)I’ve been drawing cars for as long as I can remember, particularly the small, simple ones: the vintage Minis, the Kei cars, the ones that carry only the essentials and a massive sense of freedom. For years, this passion […]
A Bold New Chapter
As we step into 2025, Studio Behind 90 is embarking on an exciting journey. We’re thrilled to announce a joint venture with Hong Kong-based agency Destination HK, giving birth to our new entity: Studio Beyond (https://studiobeyond.my). This partnership marks a pivotal moment, merging our creative roots with fresh opportunities on a global stage. Through this […]
Kuala Lumpur’s Illustration Industry in 2025
As we move into 2025, it’s exciting to look at how the illustration industry is changing. 2024 was full of different projects where we worked with all kinds of clients. Some wanted custom designs for their brands, while others were more interested in working directly with artists. These two types of projects were evenly split […]
Our Zen Moments, Mural Painting
Over the years, we’ve had the opportunity to take on various mural projects, each bringing a unique story and experience to our creative journey. Our first mural was also our largest—a sprawling artwork at Avenue K, where we illustrated the diverse landscape of Malaysia in our signature style. It was a challenging but rewarding experience, […]