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In my early years as an artist, I approached my work with a manufacturer’s mindset. I tried to price my projects based on hours, materials, and overhead. But over a decade of running a studio, I’ve learned that the true “business of art” operates on a different logic: value over cost. When a partner trusts
2–3 minutesRead Blog: The Art of Business vs. The Business of Art -
I’ve been copied by big companies three times now. Most artists, when they see their work stolen, go straight to social media. They scream, they tag the company, and they look for “compassion” from their followers. I understand the anger, but I don’t like to do that. Last August, a big company in the gold
2–3 minutesRead Blog: I Don’t Post About Plagiarism -
If you know my art series, Tiny Moving Place, you know it’s been a journey. Finally, a major collaboration came in. This is a big step for the series. As an ermerging artists, getting my IP licensed for products is a huge milestone. The deal works like this: the company sells the product at a
2–3 minutesRead Blog: Licensing Deals Aren’t Just About Royalties -
Two weeks ago, we did something I’ve wanted to do for a long time. we invited the owners of the major illustration fairs from Manila, Singapore, and Thailand to join us in Kuala Lumpur. Usually, we only see each other when we are “running the show.” When we visit their fairs or they visit mine,
1–2 minutesRead Blog: Southeast Asian fair owners, in one place -
When I first started my illustration journey, I had no grand plan for a studio with a team. It was just me. So, when it came time to name that initial effort in 2015, I settled on Behind 90. The name was a direct translation of “millennial” in Chinese. Back then, the millennial movement was
2–3 minutesRead Blog: Why I Named Our New Company Studio Beyond -
The recent case involving Uniqlo Malaysia’s UT Me campaign with Oriental Kopi sparked a firestorm in our local creative circles. The collaboration was called out for featuring AI-generated art on their shirts, leading to public shaming of the brands for choosing an algorithm over a human illustrator especially given Oriental Kopi’s size. As a studio
3–5 minutesRead Blog: An Illustration Studio Views on AI Art -
It’s hard to believe it’s already been a year since Behind 90 officially embarked on a joint venture to form Studio Beyond. To call it merely a “transition” feels inadequate; it’s been an absolute transformation. When we signed the papers last year with our Hong Kong partners, I knew we were taking a huge step,
2–3 minutesRead Blog: One Year After the Joint Venture -
Just wanna journal about my personal art Tiny Moving Place as an individual artist (Book of Lai)I’ve been drawing cars for as long as I can remember, particularly the small, simple ones: the vintage Minis, the Kei cars, the ones that carry only the essentials and a massive sense of freedom. For years, this passion
2–3 minutesRead Blog: A Tiny Dream, Actually Moving -
As we step into 2025, Studio Behind 90 is embarking on an exciting journey. We’re thrilled to announce a joint venture with Hong Kong-based agency Destination HK, giving birth to our new entity: Studio Beyond (https://studiobeyond.my). This partnership marks a pivotal moment, merging our creative roots with fresh opportunities on a global stage. Through this
1–2 minutesRead Blog: A Bold New Chapter -
As we move into 2025, it’s exciting to look at how the illustration industry is changing. 2024 was full of different projects where we worked with all kinds of clients. Some wanted custom designs for their brands, while others were more interested in working directly with artists. These two types of projects were evenly split
1–2 minutesRead Blog: Kuala Lumpur’s Illustration Industry in 2025
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