A Bold New Chapter

As we step into 2025, Studio Behind 90 is embarking on an exciting journey. We’re thrilled to announce a joint venture with Hong Kong-based agency Destination HK, giving birth to our new entity: Studio Beyond (https://studiobeyond.my). This partnership marks a pivotal moment, merging our creative roots with fresh opportunities on a global stage. Through this […]

Kuala Lumpur’s Illustration Industry in 2025

As we move into 2025, it’s exciting to look at how the illustration industry is changing. 2024 was full of different projects where we worked with all kinds of clients. Some wanted custom designs for their brands, while others were more interested in working directly with artists. These two types of projects were evenly split […]

3 Ways To Break Into The Graphic Design Industry!

The graphic design industry is a fantastic option for many different people, especially if you’re creative, quite technical, have a good attention to detail, and generally are interested in combining art and technology for your career. We’re here to introduce the different ways you can break into the graphic design industry, whether you’re wanting to […]

Budgeting for Art Direction: How to Allocate Resources Effectively

Understanding Art Direction in Malaysia Art direction is crucial in defining the visual aspects of media and advertising campaigns. In Malaysia, the creative industry is thriving. This growth demands skilled art directors who can effectively manage budgets. The Malaysian market is known for its dynamic blend of cultures. This unique characteristic influences visual trends significantly. […]

Sourcing and Managing Creative Talent in Art Direction

In the competitive field of art direction, the right team can make all the difference. Malaysia is known for its vibrant arts scene and technological prowess. Sourcing and managing creative talent is both an opportunity and a challenge. This blog talks about how to build and lead a creative team for art direction. It shares […]

Our Zen Moments, Mural Painting

Over the years, we’ve had the opportunity to take on various mural projects, each bringing a unique story and experience to our creative journey. Our first mural was also our largest—a sprawling artwork at Avenue K, where we illustrated the diverse landscape of Malaysia in our signature style. It was a challenging but rewarding experience, […]