Nut’s Enough Brand Identity

Introducing Nut’s Enough – a peanut butter brand that is not just delicious, but also comes with a playful twist. We have transformed their 5 types of nuts into charming characters with unique personalities and colors. Meet Peanut, Almond, Pecan, Cashew, and Pistachio – each one distinct and lovable in their own way.Our design process […]

Dum Dum Snacks

Client: Dum Dum Snacks Agency: Studio Behind 90 Creative Director: Book of Lai Illustration: Shuhuahua Graphic Design: Shuhuahua Printing: Wolfidea Print

Kuala Lumpur Tourist Map

Kuala Lumpur Art Map is a studio initiative to illustrate a tourist map that we will enjoy using as well as art collectible. In order to delight visitors to Kuala Lumpur, the map depicts the location from the perspective of local Malaysians. Since 2019, the map has been available as an art print.

The Money Cafe Branding

A sourdough cafe based in Malaysia was inspired by the elements of currency. Elements from five different countries were taken from their respective currency designs and reimagined into a playful vibe. Client : The Money Cafe Sdn BhdAgency : Studio Behind 90Creative Director : Book of LaiLead Design : Shu YeeIllustration : Shu YeeAnimation : […]

0.9 Mart | Retail Brand Design

0.9 mart is an idea of ready to eat meals, an almost done food. The mart sells meals and raw ingredient that specifically left out the final step, often involves microwaves or water boiling. The mart promotes grab and go snacks and meals, catering for busy students and office workers. We’ve designed both visual and […]

Teleport Social

Branding / Illustration CLIENT: Teleport Social, Air AsiaAGENCY: Studio Behind 90Design Director: Book of LaiIllustrator / Designer: Chein Shyan Lee