Studio Blog

Creating Your Own Face Filters: A Beginner’s Guide

Malaysia’s Face Filter Craze

Face filters, a worldwide sensation, enchant users on numerous social platforms. In Singapore, a hub for digital ingenuity. These filters serve as more than mere amusement, but as a canvas for artistic expression. This guide helps newcomers in Singapore and beyond learn how to create their own face filters.

Understanding Face Filters

Face filters, often seen on platforms like Instagram and Snapchat, are digital overlays. They use augmented reality (AR) to add elements to your real-time image. Whether it’s a pair of bunny ears or a makeover. These filters can transform your appearance in amusing and creative ways.

In Singapore, where technology is rapidly advancing. The use of face filters has soared. They’re not just for personal amusement but also for marketing and branding. Understanding their appeal is key to creating effective and engaging filters.

Getting Started with the Right Tools

Before diving into creation, you need the right tools. Spark AR Studio and Snapchat’s Lens Studio are popular tools for creating face filters. Both are user-friendly and offer a range of features for beginners.

Spark AR Studio is Facebook’s platform for creating filters for Instagram and Facebook. It’s known for its intuitive interface. Lens Studio, on the other hand, is Snapchat’s answer to AR creation. It offers unique features like 3D modeling. Choose a platform that suits your needs and start experimenting.

Basic Concepts and Design Principles

When creating face filters, understanding basic design principles is essential. The key is to balance creativity with usability. Your filter should be engaging but not overwhelming. It should complement the user’s face, not overshadow it.

Start with simple concepts. Experiment with colors, textures, and basic AR effects. Remember, a good filter enhances the user’s appearance. While keeping a touch of realism. This balance is what makes a filter shareable and popular.

Creating Your First Filter

Now, let’s create your first filter. Begin by sketching your idea. It could be anything from a simple color change to a full-fledged character design. Next, use your chosen platform to bring your sketch to life. Start with basic modifications like adding objects or changing eye colors.

Platforms like Spark AR Studio provide templates and tutorials to help. Follow these guides to understand the software’s capabilities. As you grow more comfortable, start experimenting with more complex features.

Testing and Refining Your Filter

Once your filter is created, it’s crucial to test it. Use it in various lighting conditions and on different face shapes. Ask friends for feedback. This testing phase is critical, especially in a diverse market like Singapore. Where inclusivity in design is important.

Refine your filter based on the feedback. Adjust elements that don’t work well and enhance those that do. The goal is to make your filter as versatile and user-friendly as possible.

Publishing and Promoting Your Filter

After refining your filter, it’s time to publish it. Each platform has its own publishing process. On Spark AR Studio, you’ll submit your filter for review by Facebook. Once approved, it’ll be available for use on Instagram and Facebook.

Promotion is key. Share your filter on social media and encourage others to use it. Tagging and hashtags are essential tools for visibility. In Singapore’s digital-savvy landscape. Social media influencers can play a big role in promoting your filter.

Staying Inspired and Up-to-Date

The world of face filters is constantly evolving. Stay inspired by following AR creators and keeping an eye on trends. Platforms often update their features, so keeping up-to-date is crucial.

In Singapore, where cultural festivals and events are abundant, there’s always inspiration around. Use these events as themes for your filters. This not only keeps your content relevant but also culturally connected.

Unleash Your Creativity with Face Filters in Singapore

Creating your own face filters is a journey of creativity and technical learning. In a digitally forward nation like Singapore. The potential for these filters is immense. They can be a tool for personal expression, a marketing strategy, or just a fun addition to your social media. Start small, learn continuously, and don’t be afraid to experiment. Your first filter could be the start of something big!

There's more.

A place for many of our crazy stories and experiences.


Behind Our Studio

Founded by Book of Lai in 2015 and currently based in Kuala Lumpur, Malaysia.

The studio who illustrate every forward thinking voices, vibrantly.

© 2022 Studio Behind Ninety Sdn Bhd

Business Inquiries

(60)3-7494 1137

A-1-2, Parklane Commercial Hub,
Jalan 7/26, Kelana Jaya, 47301,
Selangor, Malaysia