Introducing Nut’s Enough – a peanut butter brand that is not just delicious, but also comes with a playful twist. We have transformed their 5 types of nuts into charming characters with unique personalities and colors. Meet Peanut, Almond, Pecan, Cashew, and Pistachio – each one distinct and lovable in their own way.
Our design process goes beyond just creating a logo or packaging; We believe in developing an entire brand and bringing it to life through thoughtful and creative storytelling..
The characters we created were used across various brand assets, including the packaging design and social media content, which helped to strengthen the brand’s identity and appeal to their target audience. It was a fun and enjoyable project for our team, and we are thrilled with the results.
| Client | Nut’s Enough |
| Art Direction | Book of Lai |
| Design + Illustration | Shu Yee (Shuhuahua) |
