Founded by Lai (bookoflai) in 2016, the studio has a humble beginning in Georgetown Penang, serving as a multimedia design studio which then established itself as an illustration solution studio currently based in Kuala Lumpur, Malaysia.
AbouT
Behind90
STUDIO MOTTO
We’re in an aesthetic revolution, we are here to produce great visuals that probably might influence a generational sense of aesthetic.
Achievements
2024 Shen Zhen 100 Plus Exhibition
2023 Co-founded KL Illustration Fair
2021 Golden Pin Design Award – Winner
2021 3X3 Magazine Professional Show – Merit
2021 Indigo Award – Silver Winner
2020 13th IDA Design Award – Bronze Winner
2019 The northern illustration prize – Overall Winner
2019 World’s 500 Children Book Illustration Collective
2019 Asia-Pacific Design No.15
2018 13th IDA Design Award – Honorable Mention
2018 The Asia Illustration Annual Award Exhibition
2018 World Illustration Award – Professional Winner
2017 Muse Creative Award – Gold Winner
rethink everything,
do what no one else is doing; do what others tell us is impossible
We Might or might not be hiring right now, but We Are HAPPY to know another fellow talent
>jobs@studiobehind90.com
INTERNSHIP APPLICATION CLICK HERE
THE new Chapter
BEHIND TO BEYOND
a joint venture
In January 2025, Behind 90 entered a strategic joint venture with Hong Kong-based agency Destination HK to form a new entity: Studio Beyond. This partnership scales our resources and client bases across Hong Kong, Vancouver, and Guangzhou.
Different name, same core team, and we are still here to drive an aesthetic revolution, producing great visuals that shape a generational sense of style.