Everything is Superb! (通通就是那么美)is an outdoor reality show that brings camper culture & cocktail crafting to the road. The show features creative cocktail recipe that inspire from local produce such as pineapple from Johor, chilli sauce from Setiawan and chicken hor fun from Ipoh.
I am honored to be invited to produce the show branding and to be a part of the roadtrip. The key visual illustration is to have right amount of vibrancy to be recognizable on road and at the same time blends into the scene when parked on campsite.
This incredible road trip was initiated by a Malaysian online influencer Lizz Chloe produced by Creator Studio Co, and the wonderful cocktails were by the team at JWC Roastery.
Client : Creator Studio Co
Cocktail Partner: JWC Roastery
Art Direction : Book of Lai
Illustrator / Animator : Book of Lai
