As we step into 2025, Studio Behind 90 is embarking on an exciting journey. We’re thrilled to announce a joint venture with Hong Kong-based agency Destination HK, giving birth to our new entity: Studio Beyond (https://studiobeyond.my). This partnership marks a pivotal moment, merging our creative roots with fresh opportunities on a global stage.

Through this collaboration, we’re pooling our client base and resources across subsidiaries in Hong Kong, Vancouver, and Guangzhou.

What started as an illustration-focused studio has now expanded its horizons. Beyond our signature illustration solutions, we’re diving into brand management, fabrication, and marketing strategy, services that increase our ability to handle corporate projects while retaining our vibrant flair.

Don’t worry, it’s still the same passionate team, eager to leave our mark on the creative world with campaigns and projects that pulse with energy. Yet, we’re also embracing a growing focus on corporate design, balancing our artistic side with new challenges.

This move feels like a natural evolution. As a boutique studio primarily serving Malaysian clients, we hit a revenue ceiling that limited our reach. Partnering with an international company like Destination HK has open the doors to a broader, more diverse client base. As of now (about 5 months into this join-venture), 70% of our clients are international, a huge leap forward that fuels our growth.

I’ve always believed a healthy revenue stream empowers us to create more art, and this venture proves it. Still, we’ll never lose sight of our roots. Since founding Behind 90, my core mission has been to elevate public aesthetic, one project at a time.

Studio “Behind 90” is now Studio “Beyond”, we’re not just moving forward, but to reach beyond, and I can’t wait to see what’s next.

– Lai