AirAsia | Hari Raya Key Art

CLIENT  |  AirAsia
AGENCY  |  Studio Behind 90
Creative Director  |   Book of Lai
Illustrator / Designer |  Book of Lai, Sam Tan

Bubbling with excitement during this festive celebration, together.

Last Hari Raya Aidilfitri, AirAsia Malaysia entrusted us to create something that embodies the feeling of balik kampung(returning to one’s hometown) during the Raya festivities. A huge part of the experience, quite literally, is the food that awaits us, family that gives us the warmest hug and the endless worry free chat. As the smell of hometown waft through the air and the nostalgic taste permeates our tastebuds, that is when we know we are home.

Hometown does have a flavours.
Raya Kuih Muih, snacks and the taste of nenek’s handmade.

Familliar faces back home.The place we call kampung.

Home is where heart is.

Travel your inner home everywhere you go.

SALAM AIDILFITRI
MAAF ZAHIR & BATIN
Client: AirAsia Berhad
Agency: Studio Behind 90
Illustrator: Book of Lai

Behind Our Studio

Founded by Book of Lai in 2015 and currently based in Kuala Lumpur, Malaysia.

They are artists who understand business and strive to help brands get noticed by the right attention.

© 2019 Studio Behind Ninety Sdn Bhd

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Dania Ma, Business Creative Manager
dania@studiobehind90.com
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