Illustration/ Key Visual
CLIENT | AirAsia
AGENCY | Studio Behind 90
Creative Director | Book of Lai
Illustrator / Designer | Book of Lai, Sam Tan
Bubbling with excitement during this festive celebration, together.
Last Hari Raya Aidilfitri, AirAsia Malaysia entrusted us to create something that embodies the feeling of balik kampung(returning to one’s hometown) during the Raya festivities. A huge part of the experience, quite literally, is the food that awaits us, family that gives us the warmest hug and the endless worry free chat. As the smell of hometown waft through the air and the nostalgic taste permeates our tastebuds, that is when we know we are home.
Hometown does have a flavours.
Raya Kuih Muih, snacks and the taste of nenek’s handmade.
Familliar faces back home.The place we call kampung.
Home is where heart is.
Travel your inner home everywhere you go.
MAAF ZAHIR & BATIN
Client: AirAsia Berhad
Agency: Studio Behind 90
Illustrator: Book of Lai