AIA Malaysia had launched a comprehensive child solution
‘Anakku Sihat, Negaraku Hebat’ campaign, which further extend its support to protect an increasingly vulnerable segment of the population, namely children and expecting mothers.
Studio was tasked to create an online marketing campaign to visualize AIA’s commitment.
The AIA city on the campaign website illustrate an ecosystem that empower parents to plan for a brighter future and a healthier, longer, better life with their young ones.
To conserve file size of the microsite, the entire site has been deployed using Lottie animation. Lottie is an open source animation file format that’s tiny, high quality, interactive, and can be manipulated at runtime.
Best thing about Lottie is, it works with any devices!
www.aia.com.my/en/anakku-sihat-negaraku-hebat
Client : AIA Malaysia
Agency : Dentsu LHS
Production : Studio Behind 90
Art Direction : Book of Lai
Illustrator : Dania Mah, Book of Lai
Animator : Dania Mah, Book of Lai
