Studio Behind 90 partnered with agritech company Farmbyte to build a comprehensive illustration ecosystem for their festive communications.
The objective was to visually translate how Farmbyte’s digital technology empowers local farmers, streamlines logistics, and optimizes the supply chain from farm to market.
To maximize the utility of the artwork, we engineered a modular system delivered in two distinct formats: a highly specialized Hari Raya version optimized for festive money packets (sampul raya), and a clean, generic corporate version for long-term marketing use.
Digital Farm to Market
The core creative challenge was to turn abstract agritech concepts like data-driven logistics and smart farming into an approachable, high-energy narrative. As seen in the finalized layout image_95d681.jpg, we built a continuous landscape divided into three logical operational zones that tell a seamless story:
Smart Farming & Technology Implementation: The left quadrant focuses on production, showcasing farmers utilizing digital tablets to monitor crop health alongside advanced automated machinery, irrigation tractors, and modern greenhouse facilities.
Seamless Agritech Logistics: The center of the composition visualizes the supply chain, highlighting Farmbyte’s processing hubs and logistics fleet. A major focal point is dedicated to their specialized brand, Southern Valley, which focuses on premium pineapple cultivation.
The Consumer Market: The right quadrant bridges the gap to the end consumer, depicting bustling marketplace grocery runs where everyday shoppers purchase fresh, trackable produce decorated with festive ketupat motifs.
Sampul Raya & Corporate Use
Corporate festive campaigns often suffer from short operational lifespans. To solve this, we applied strict structural logic during the initial sketch phase to ensure the artwork could serve a dual corporate purpose:
The Raya Edition (Sampul Raya): The festive version utilizes a vibrant, high-contrast color palette adorned with traditional lanterns, crescent moons, and ketupat decoration.
The Generic Corporate Edition: By isolating the festive decorations on separate asset layers, we created a timeless, evergreen version of the landscape.
The Outcome
By delivering a highly strategic, modular illustration system rather than a single seasonal graphic, Studio Behind 90 provided Farmbyte with an adaptable piece of brand equity.
The campaign successfully humanizes the role of technology in modern agriculture, ensuring Farmbyte’s messaging resonates clearly with corporate stakeholders and local farming communities alike.