Behind

The Studio

The team that stimulates creativity by being experimental, playful, and loud in bringing their visions to life. 

Lai ( Book of Lai )

Founder / Design Director / Illustrator
lai@studiobehind90.com

Dania Mah (That Dania)

Business Manager/ Illustrator / Animator
dania@studiobehind90.com

Chein Shyan

Art Director / Illustrator
cs@studiobehind90.com

Humble Brag:

  • 2020 – 13th IDA Design Award – Bronze Winner
  • 2019 – The northern illustration prize 2019- Overall Winner
  • 2019 – World’s 500 Children Book Illustration Collective
  • 2019 – Asia-Pacific Design No.15
  • 2018 – The Asia Illustration Annual Award Exhibition
  • 2018 – World Illustration Award – Professional Winner
  • 2017 – Muse Creative Award – Gold Winner

Featured by / Exhibition:

  • 2019 Asia-Pacific Design No.15 by Sandu Publishing
  • 2019 World’s 500 Children Book Illustration Collective by LeewiArt China
  • 2018 CUTOUT Magazine VOL 08 Issue 01 // Issue 22
  • 2018 Article Feature Design Week, The Guardian, Digital Arts UK
  • 2018 World Illustration Award Winner Exhibition, Somerset House UK
  • 2018 The Asia Illustrations Annual Awards 亞洲插畫年度大賞
  • 2017 Article feature Juice Magazine

Origin

Founded by Book of Lai in 2015 and currently based in Kuala Lumpur, Malaysia.

They are artists who understand business and strive to help brands get noticed by the right attention.

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Efficient

We skip the bulls*hit cooperate hierarchy as you have direct communication with the team.

Personal

A small size studio ensures that every project always will have a pursuit of craftsmanship and a customed personal touch.

Adaptability

While keeping a light structure, we offer a wide range of services to support your recognition. 

Our Believers

book of lai illustration animated signature

Where's the team?

Located at the center of South east Asia, the beautiful-multicultural country of Malaysia.

Behind Our Studio

Founded by Book of Lai in 2015 and currently based in Kuala Lumpur, Malaysia.

They are artists who understand business and strive to help brands get noticed by the right attention.

© 2019 Studio Behind Ninety Sdn Bhd

Business Inquiries

Dania Ma, Business Creative Manager
dania@studiobehind90.com
(60)3-7494 1137

A-1-2, Parklane Commercial Hub,
Jalan 7/26, Kelana Jaya, 47301,
Selangor, Malaysia