The Studio

Stimulating creativity by embracing the 90s spirit of being bold, vibrant and loud in our vision.

Lai ( Book of Lai )

Founder / Creative Director / Illustrator

Dania Mah (That Dania)

Business Manager/ Illustrator / Animator

Chein Shyan

Art Director / Illustrator

Humble Brag:

  • 2020 – 13th IDA Design Award – Bronze Winner
  • 2019 – The northern illustration prize 2019- Overall Winner
  • 2019 – World’s 500 Children Book Illustration Collective
  • 2019 – Asia-Pacific Design No.15
  • 2018 – The Asia Illustration Annual Award Exhibition
  • 2018 – World Illustration Award – Professional Winner
  • 2017 – Muse Creative Award – Gold Winner

Featured by / Exhibition:

  • 2019 Asia-Pacific Design No.15 by Sandu Publishing
  • 2019 World’s 500 Children Book Illustration Collective by LeewiArt China
  • 2018 CUTOUT Magazine VOL 08 Issue 01 // Issue 22
  • 2018 Article Feature Design Week, The Guardian, Digital Arts UK
  • 2018 World Illustration Award Winner Exhibition, Somerset House UK
  • 2018 The Asia Illustrations Annual Awards 亞洲插畫年度大賞
  • 2017 Article feature Juice Magazine


Founded by Book of Lai in 2015, currently based in Kuala Lumpur, Malaysia.

They are the artists who understand business and strive to help brands reach out to the audience they deserve.


Simplicity = Efficiency

We skip the bulls*hit corporate hierarchies and give you direct communication with our team.

Personal Touch

A small size studio ensures that every project will always have a pursuit of craftsmanship and a personal touch.

Small But More

While keeping a light structure, we offer a wide range of services making sure you get the exposure you deserve. Our partners from different industries are ready to help when needed.

Our Believers

Where's the team?

Located at the center of South east Asia, the beautiful-multicultural country of Malaysia.

Behind Our Studio

Founded by Book Of Lai the illustrator, Studio Behind 90 is a design driven illustration studio based in the city of Kuala Lumpur, who specialises in colourful visual that spark curiosity.

We make different stuff everyday for fun and for work.

© 2019 Studio Behind Ninety Sdn Bhd

General Inquiries

Nicholas, Creative Manager
(60)3-7494 1137

A-1-2, Parklane Commercial Hub,
Jalan 7/26, Kelana Jaya, 47301,
Selangor, Malaysia