the Studio

Founded by Book of Lai in 2015, Studio Behind 90 is an illustration-based studio based in Kuala Lumpur Malaysia, who specialises in helping brand / product talks to the audience the deserved.

We have had the opportunity to work with clients from the United States, Australia, and Singapore.

We make different stuff everyday for fun and for work.

Humble Brag:

  • 2017 – Muse Creative Award – Gold Winner
  • 2018 – The Asia Illustration Annual Award Exhibition
  • 2018 – World Illustration Award – Professional Winner
  • 2019 – The northern illustration prize 2019- Overall Winner
  • 2019 – World’s 500 Children Book Illustration Collective
  • 2019 – Asia-Pacific Design No.15
  • 2020 – 13th IDA Design Award – Bronze Winner

Featured by / Exhibition:

  • 2019 Asia-Pacific Design No.15 by Sandu Publishing
  • 2019 World’s 500 Children Book Illustration Collective by LeewiArt China
  • 2018 CUTOUT Magazine VOL 08 Issue 01 // Issue 22
  • 2018 Article Feature Design Week, The Guardian, Digital Arts UK
  • 2018 World Illustration Award Winner Exhibition, Somerset House UK
  • 2018 The Asia Illustrations Annual Awards 亞洲插畫年度大賞
  • 2017 Article feature Juice Magazine

Our Team

We stimulate creativity by being multi-talented.

Lai ( Book of Lai )

Founder / Creative Director / Illustrator

Chein Shyan

Art Director / Illustrator

Dania Mah (That Dania)

Business Development/ Illustrator / Animator


Simplicity = Efficiency

We skip the bulls*hit corporate hierarchies and give you direct communication with our team.

Personal Touch

A small size studio ensures that every project will always have a pursuit of craftsmanship and a personal touch.

Small But More

While keeping a light structure, we offer a wide range of services making sure you get the exposure you deserve. Our partners from different industries are ready to help when needed.

How can illustration help your business?

An illustration is a unique expression of design thinking that is easily adaptable. From promotional material to branding, the possibilities are endless.

Our Clients

Get in touch.

Behind Our Studio

Founded by Book Of Lai the illustrator, Studio Behind 90 is a design driven illustration studio based in the city of Kuala Lumpur, who specialises in colourful visual that spark curiosity.

We make different stuff everyday for fun and for work.

© 2019 Studio Behind Ninety Sdn Bhd

Project Inquiries
(60)3-7494 1137

A-1-2, Parklane Commercial Hub,
Jalan 7/26, Kelana Jaya, 47301,
Selangor, Malaysia


Social Stuff

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