Snapchat’s Ramadan Stickers
Illustrations/ Art Direction CLIENT | Snap IncAGENCY | Studio Behind 90Creative Director | Book of LaiIllustrator | Chein Shyan Lee, Dania Mah, Book of Lai Ramadan, one of Islam’s holy month, requires Muslims to abstain from satisfying their needs and urges between sunrise and sunset. In Malaysia, fasting is a collective experience, as the […]
Kuala Lumpur Fashion Week
Illustration / Fashion CLIENT | KLFWAGENCY | Studio Behind 90Creative Director | Book of LaiIllustrator | Book of Lai Kuala Lumpur Fashion Week (KLFW) is set to showcase the work of over 80 Malaysian designers at the seventh edition of the event.I, together with Limzy and Miseleen were chosen to be the official illustrator […]
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AirAsia’s Hari Raya Visuals
Illustration/ Key Visual CLIENT | AirAsiaAGENCY | Studio Behind 90Creative Director | Book of LaiIllustrator / Designer | Book of Lai, Sam Tan Bubbling with excitement during this festive celebration, together. Last Hari Raya Aidilfitri, AirAsia Malaysia entrusted us to create something that embodies the feeling of balik kampung(returning to one’s hometown) during the […]
Stardust Fantasy Film Festival | Branding
Branding/ Key Visual CLIENT | Stardust Media Sdn BhdAGENCY | Studio Behind 90Creative Director | Book of LaiIllustrator / Designer | Dania Mah, Book of Lai SFFF is a film festival dedicated to the promotion and recognition of acclaimed short films in the Asian region to a broader international audience. The concept of film being […]
Eco World’s Chinese New Year Key Visual
Illustration/ Art Direction CLIENT | ECO World MalaysiaAGENCY | 180 Degree BrandcomCreative Director | Book of LaiIllustrator / Designer | Chein Shyan Lee