On the lunar calendar year of Ox, we’ve created a set of visual designs for Magnum Berhad to celebrate the Chinese New Year festival, long awaited by all the Malaysians.
The celebration is an escape from the nationwide lockdown during the pandemic. We brought the festival to the street, lion dancing, traditional flower parade (chap goh meh). May we have a smooth journey ahead in this wonderful Ox year!

Client :  Magnum Berhad
Agency : Geometry Global Malaysia

Production : Studio Behind 90
Art Direction : Book of Lai

Illustration | Animation | Graphic Design

Output: Red Packet ( angpow), Outdoor /  Indoor Advertisement, Social Media Posts, Short animations, Instagram stickers, Posters.

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