0.9 Mart | Retail Brand Design
0.9 mart is an idea of ready to eat meals, an almost done food. The mart sells meals and raw ingredient that specifically left out the final step, often involves microwaves or water boiling. The mart promotes grab and go snacks and meals, catering for busy students and office workers. We’ve designed both visual and […]
[Microsite] Spread Your Wings
Interactive Microsite
Teleport Social
Branding / Illustration CLIENT: Teleport Social, Air AsiaAGENCY: Studio Behind 90Design Director: Book of LaiIllustrator / Designer: Chein Shyan Lee
Ox Year Festive Campaign | Key Visual
On the lunar calendar year of Ox, we’ve created a set of visual designs for Magnum Berhad to celebrate the Chinese New Year festival, long awaited by all the Malaysians.The celebration is an escape from the nationwide lockdown during the pandemic. We brought the festival to the street, lion dancing, traditional flower parade (chap goh […]
Everything is Superb! 通通就是那么美
Everything is Superb! is an outdoor reality show that brings camper culture & cocktail crafting to the road. The show features creative cocktail recipe that inspire from local produce such as pineapple from Johor, chilli sauce from Setiawan and chicken hor fun from Ipoh. I am honored to be invited to produce the show branding […]
Anakku Sihat Negaraku Hebat
AIA Malaysia had launched a comprehensive child solution ‘Anakku Sihat, Negaraku Hebat’ campaign, which further extend its support to protect an increasingly vulnerable segment of the population, namely children and expecting mothers. Studio was tasked to create an online marketing campaign to visualize AIA’s commitment. The AIA city on the campaign website illustrate an ecosystem […]