It’s hard to believe it’s already been a year since Behind 90 officially embarked on a joint venture to form Studio Beyond. To call it merely a “transition” feels inadequate; it’s been an absolute transformation. When we signed the papers last year with our Hong Kong partners, I knew we were taking a huge step,…

Just wanna journal about my personal art Tiny Moving Place as an individual artist (Book of Lai)I’ve been drawing cars for as long as I can remember, particularly the small, simple ones: the vintage Minis, the Kei cars, the ones that carry only the essentials and a massive sense of freedom. For years, this passion…

As we step into 2025, Studio Behind 90 is embarking on an exciting journey. We’re thrilled to announce a joint venture with Hong Kong-based agency Destination HK, giving birth to our new entity: Studio Beyond (https://studiobeyond.my). This partnership marks a pivotal moment, merging our creative roots with fresh opportunities on a global stage. Through this…

As we move into 2025, it’s exciting to look at how the illustration industry is changing. 2024 was full of different projects where we worked with all kinds of clients. Some wanted custom designs for their brands, while others were more interested in working directly with artists. These two types of projects were evenly split…

Over the years, we’ve had the opportunity to take on various mural projects, each bringing a unique story and experience to our creative journey. Our first mural was also our largest—a sprawling artwork at Avenue K, where we illustrated the diverse landscape of Malaysia in our signature style. It was a challenging but rewarding experience,…

Every time I’m invited to give a talk, I’m required to introduce myself. I used to think an artist’s bio should tell who we are—our names, our artistic journey, and our form of art. It’s like what I would say when meeting a stranger. But the modern “bio” seems to be all about titles and…

It all started with a resume I received. The applicant found my studio from a post on Xiao Hong Shu titled “How to Make Money with Illustration.” He thought it was hard to make a living as an illustrator, but the comments had people recommending our studio as one of the job opportunities in Malaysia…

I recently attended Happening 101 at Seacon Mall in Bangkok, an art event held in June 2024 that left me both inspired and reflective. Spanning five days, this event was a seamless blend of art showcases and daily performances by various indie singers, each attracting different crowds and creating a vibrant, dynamic atmosphere. A Perfect…

May 2024 marked another milestone for us with the Kuala Lumpur Illustration Fair (KLIF) 2024, held at GMBB KL. This year’s event was a tremendous success, breaking our own attendance record with over 8,500 visitors. Reflecting on the journey, I’m filled with pride and excitement for the future of our illustration community. KLIF 2024 wasn’t…

In the vibrant heart of Kuala Lumpur, the year 2023 marked a pivotal moment for the Malaysian illustration scene, as we proudly co-organized the KL Illustration Fair (KLIF). This immersive experience not only showcased our artistic endeavors but also aimed to cultivate and elevate the local illustration community. The Journey of Co-Creation As co-organizers, our…